Believing that the hardest thing is to make something simple is one of my principles.
Design is mostly about solving a problem and improving peoples everyday life.
I'm curious,empathetic,experimental and i love pixel-perfect detail.
Having a good 10 years design industry experience, helps me be as versed in the pure digital and mobile design as in the traditional print design.
As one of my design "heroes", Paul Rand says : " In the world of design , do not search for passing novelty, but for enduring quality".